2019 - 2020
Shaped UX strategies and translated to wireframes and prototypes. Led workshops, research + testing, collaboration with creative + dev teams. UX inputs helped win new business.
Shockoe: Mobile by Design
UX Strategist for program to connect more donors to Feed More, Central VA’s food bank. Concepted solutions, designed wireframes, wrote user stories, and supported app development + testing.
Fjord Accenture Interactive
Managed Toys”R”Us service design program delivering ethnographic research, current + future state journeys, concepts & prototypes to win back customers vs one-stop-shops and online retailers.
UX Strategy, Acctount Management
2014 - 2016
Supervised cross-functional digital program creating Sanofi US design system for launch brands + migration of existing sites.
Strategy and ad production for NewYork-Presbyterian Hospital in NYC. Led award-winning digital initiative to promote Hands Only CPR.
Organized + delivered strategy, creative, and production of ~30 TV spots and digital videos for Hasbro's Girls Toys portfolio.
2017 – 2019
Master's - Branding - Experience Design
University of Richmond
2006 – 2010
BS Business Admin - Marketing
User Research & Testing
Personas & User Journeys
Adobe XD + CC