Work Experience
ICF Next
UX Architect
Richmond, VA
2019 - 2020
Shaped UX strategies and translated to wireframes and prototypes. Led workshops, research + testing, collaboration with creative + dev teams. UX inputs helped win new business.
Shockoe: Mobile by Design
UX Strategy
Richmond, VA
2018
UX Strategist for program to connect more donors to Feed More, Central VA’s food bank. Concepted solutions, designed wireframes, wrote user stories, and supported app development + testing.
Fjord Accenture Interactive
Program Manager
NYC
2017
Managed Toys”R”Us service design program delivering ethnographic research, current + future state journeys, concepts & prototypes to win back customers vs one-stop-shops and online retailers.
Havas Worldwide
UX Strategy, Acctount Management
NYC
2014 - 2016
Supervised cross-functional digital program creating Sanofi US design system for launch brands + migration of existing sites.
Seiden Advertising
Account Management
NYC
2013-2014
Strategy and ad production for NewYork-Presbyterian Hospital in NYC. Led award-winning digital initiative to promote Hands Only CPR.
Uproar@DDB
Account Management
NYC
2010-2013
Organized + delivered strategy, creative, and production of ~30 TV spots and digital videos for Hasbro's Girls Toys portfolio.
Education
VCU Brandcenter
2017 – 2019
Master's - Branding - Experience Design
University of Richmond
2006 – 2010
BS Business Admin - Marketing
Skills
UX Strategy
Interaction Design
Information Architecture
Brand Positioning
Project/Client Management
Service Design
User Research & Testing
Personas & User Journeys
Wireframing
Rapid Prototyping
Tools
Sketch
Adobe XD + CC
Figma
InVision
Jira
Microsoft Office
Contact
610.308.9296